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Why we buy together: Politics and the live commerce turn
SOCIOCULTURAL Sabina Clews 19/12/25 SOCIOCULTURAL Sabina Clews 19/12/25

Why we buy together: Politics and the live commerce turn

When we look back, 2025 and the years to come will be determined by the meteoric rise of live shopping and AI chatbot advertising, and by their innovative contributions to collective memory.

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The elephant in this holiday party—the identity gap between Gen-Z and Millennials, and literally everyone else.
SOCIOCULTURAL Abi Smith 4/12/25 SOCIOCULTURAL Abi Smith 4/12/25

The elephant in this holiday party—the identity gap between Gen-Z and Millennials, and literally everyone else.

Gen-Z and Millennials are history's first generations to grow up with the awareness that we are both constantly watching and being watched. Commentary fixates on the consequences of such a phenomenon but overlooks the intimacy of this awareness.

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What do grievance based politics and live shopping have in common? 
New micro-article live now
Would we have raced to adopt these innovations so quickly without the pressures of the moment?
New micro-article live now.
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