Skip colour theory, give us pageantry capitalism
OPINION Abi Smith OPINION Abi Smith

Skip colour theory, give us pageantry capitalism

Being a consumer now means being exposed to more brands than our parents ever dreamed existed. It means being exposed to thousands of concepts, 'ethos', taglines and campaigns that focus on bringing something ‘to life’. For many brands recently, that means relying on a specific colour in their portfolio to communicate for them.

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