When we look back, 2025 and the years to come will be determined by the meteoric rise of live shopping and AI chatbot advertising, and by their innovative contributions to collective memory.

For many experts, the deadliest attack a state or group of individuals could suffer from would be executed by attacking satellites. By attacking systems that control banking, communication, and protection (military and digital), a capable force could cripple communities.

Gen-Z and Millennials are history's first generations to grow up with the awareness that we are both constantly watching and being watched. Commentary fixates on the consequences of such a phenomenon but overlooks the intimacy of this awareness.

Being a consumer now means being exposed to more brands than our parents ever dreamed existed. It means being exposed to thousands of concepts, 'ethos', taglines and campaigns that focus on bringing something ‘to life’. For many brands recently, that means relying on a specific colour in their portfolio to communicate for them.